Spot-light Series
Client: CanvasFab - Print studio and gallery.
Purpose/Inspiration:
Highlighting local, talented, and vibrant creatives in the community.
Sharing an in-depth look at the people behind popular Instagram usernames.
Inspiring others to be creative and pursue their goals and dreams through friendly, conversational interviews.
Project Involvement:
Concept Development:
Collaborated with the featured guest to create the inspiration for the series.
Developed interview themes and questions to align with the creative community (target audience).
Pre-Production:
Scripting: Drafted interview scripts and outlines to ensure smooth, engaging conversations.
Staging: Tested various locations for the interviews, ensuring optimal lighting, audio quality, and visual aesthetics.
Lighting: Designed and set up lighting configurations to enhance the visual appeal of each interview setting.
Audio: Managed audio equipment setup, including microphones and sound recording devices, to capture clear, crisp sound.
Production:
Directed and conducted interviews, focusing on creating a relaxed and inspiring environment for participants.
Captured high-quality video footage using professional equipment, with attention to framing and composition.
Post-Production:
Video Editing: Edited video footage using Adobe Premiere Pro, incorporating transitions, effects, and soundtracks to enhance the narrative.
After Effects: Added motion graphics and visual effects to create a polished final product.
Image Curation: Selected and edited still images from the shoots for use in blog posts and promotional materials.
Graphic Design: Utilized Photoshop and Illustrator to create custom graphics and promotional content for the series.
Content Creation:
Blog Post Creation: Authored and published blog posts to accompany each video, providing context and insights into the creative journey of each featured artist.
Social Media Integration: Managed the promotion of the series across various social media platforms, ensuring consistent branding and messaging.
